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Women’s Health Audience Segment

Understanding the diverse audience segments within women's health is crucial as women have unique health needs, concerns, and priorities at various stages of life. Here's an exploration of the different audience segments within the realm of women's health: Adolescents and Young Adults: Teenagers and Young Women: This segment focuses on the health needs of adolescent girls and young women. They might seek information on puberty, menstrual health, sexual and reproductive health, nutrition, mental health, and establishing healthy lifestyle habits as they transition into adulthood. Maternal Health and Pregnancy: Expectant Mothers and Women Planning Pregnancy: Women in this segment are interested in preconception health, prenatal care, healthy pregnancy, childbirth, postpartum recovery, breastfeeding, and caring for their newborns. They seek guidance on maternal nutrition, childbirth education, and parenting. Fitness and Wellness Enthusiasts: Fitness Enthusiasts and ...

Camu-camu: vitamin C and bioactive compounds from the Amazon for food

When it comes to our food, health and well-being, this is what we, consumers, are looking for more and more. And this includes natural ingredients, foods without artificial additives such as coloring, which, in addition to nourishing, deliver something extra, such as an extra portion of fiber, vitamins or antioxidants.

The frenetic pace of modern life and its numerous aspects have affected the quality of life of people, who are beginning to raise awareness about the importance of foods containing components that help promote health, thus bringing an improvement in nutritional status. And fruits are a good example of where we can find this extra bit of health.  

Brazil is the third prime fruit producer in the world, only behind China and India. Among the native Amazonian fruits that present greater dynamics of production, commercialization and insertion in the national and international markets are açaí ( Euterpe oleracea) and cupuaçu ( Theobroma grandiflorum ). Brazilian climatic conditions favor a great diversity of native tropical fruit species, such as buriti ( Mauritia flexuosa ), a typical fruit from the cerrado, and camu-camu, which grows near rivers and lakes in the Amazon region, and is commonly consumed in the form of camu-camu powder.

Still not widespread among the population, camu-camu ( Myrciaria dubia ) is a native fruit of the Brazilian and Peruvian Amazon that has been attracting the interest of an increasing number of researchers due to its richness in components of interest to health. The great interest is mainly related to its highly varied composition, with expressive concentrations of bioactive compounds, which makes the fruit a promising raw material for healthy foods and food supplements. 

The great benefit of camu-camu is that it is considered one of the most important sources of Vitamin C, which can contain up to 6000 mg/100g of fruit. If we compare with other fruits commonly known for their high Vitamin C content, such as acerola and orange, we have in 5.5 small camus-camus the equivalent, in Vitamin C, of ​​9 ripe acerola or 30 oranges (ie, 3kg of Orange). 

 

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