Skip to main content

Featured

Women’s Health Audience Segment

Understanding the diverse audience segments within women's health is crucial as women have unique health needs, concerns, and priorities at various stages of life. Here's an exploration of the different audience segments within the realm of women's health: Adolescents and Young Adults: Teenagers and Young Women: This segment focuses on the health needs of adolescent girls and young women. They might seek information on puberty, menstrual health, sexual and reproductive health, nutrition, mental health, and establishing healthy lifestyle habits as they transition into adulthood. Maternal Health and Pregnancy: Expectant Mothers and Women Planning Pregnancy: Women in this segment are interested in preconception health, prenatal care, healthy pregnancy, childbirth, postpartum recovery, breastfeeding, and caring for their newborns. They seek guidance on maternal nutrition, childbirth education, and parenting. Fitness and Wellness Enthusiasts: Fitness Enthusiasts and ...
Post a Comment
Read more

Practical Guide to Sensory Analysis for Food

Unraveling perceptions, understanding consumer needs and preferences, are currently increasingly valuable aspects in the development of products that provide new experiences and ensure greater success on the shelves. 

Driven by this movement, sensory analytics has made great strides in recent decades, becoming a highly strategic ally of value for the competitive food and beverage market.

By using the sense of sight, smell, touch, taste and hearing to assess the characteristics or attributes of a product, this discipline of science allows you to study and unveil the consumer's sensations and perceptions in a thorough and profound way. 


In times when the consumer has assumed the leading role, more aware, demanding and in search of new experiences, understanding their needs and preferences becomes imperative for industries that seek to stand out on the shelves and high performance results. 


The value of the tool is part of this, as it evaluates characteristics that are decisive for the purchase of a product, which may or may not determine its acceptance. Aspects such as appearance, color, texture, odor and taste are carefully interpreted to understand what sensations and perceptions the product may arouse in the consumer and how they can be enhanced to provide a pleasurable consumption experience. 

Essential information that turned sensory analysis into a strategic tool not only to ensure product quality, but also for assertiveness in the development process itself and definition of acceptability by the target audience.

 

Popular Posts