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Summer flavors in bold combinations to provide new experiences for consumers

The lightest, funniest and hottest season of the year is approaching and has a delicious potential to inspire launches and new foods and beverages in the Brazilian and Latin American market. Consumers' desire for new food experiences grows even more to face the restrictions imposed by the pandemic.

technologyies

And summer flavors naturally bring immense potential to provide innovative sensations in combinations that can surprise. techiescity

The freshness of citruses, the color of tropical fruits and the herbaceous and floral notes are among the flavors that stood out in the product launches during the summer in the Northern Hemisphere, in countries in Europe, Asia and North America and have everything to fall in with the taste of the Brazilian consumer in the summer 2020-2021. themarketingpilot

Combinations of citrus fruits such as lemon, orange and tangerine; teas such as yerba mate , mint and lemon balm; florals such as rose and chamomile; and spices , such as ginger and rosemary, have a rich potential for creating bold, refreshing and surprising flavors in different beverage categories, mainly. technologywebdesign

Not to mention the fruity flavors of mango, guava and grapefruit, for example, which are the trend of the season, as they refer to the sun and heat due to their vibrant tones and summer flavours.

While citrus notes bring a refreshing effect to foods and beverages, lavender and chamomile have become popular for their calming and relaxing characteristics. technologytimesnow

The most recent consumer movements are also being contemplated by brands more attentive to desires, which take the opportunity “to make lemons into lemonade”, combining attributes that are increasingly high in preferences, such as functionality , naturalness and healthiness to their collections with flavors of summer.

While citrus notes bring a refreshing effect to food and beverages, chamomile has become popular for its calming and relaxing characteristics.

According to a Mintel survey, during the pandemic, 51% of Brazilians said they considered healthy eating a top priority and 63% of respondents placed “ mental well-being ” in high priority . Likewise, interest in products with ingredients that help boost the immune system grew : 82% of Brazilian adults , according to Mintel, showed interest in vitamins, including C, found abundantly in citrus fruits, in acerola .

Check out, below, examples presented by The World of Food Ingredientes magazine , the Trend Hunter trend platform and the market intelligence agency Mintel of products launched in the summer in Northern Hemisphere countries and that can inspire the Brazilian industry in its news for the most relaxed season of the year.

Yogurtland-yogurt-pina-colada

Yogurtland has launched the limited-edition plant-based Piña Colada frozen yogurt. The tropical flavored frozen dessert is made with a blend of coconut milk, coconut extract and pineapple juice to create a sweet and creamy flavor profile, but also refreshing. The frozen treat is targeting the growing number of consumers looking for vegetable-based foods and desserts. (USA)

Polar-Seltzer-Summer-2020

A fábrica de refrigerantes Polar apostou em cinco opções de sabores em sua coleção de verão Polar Seltzer Summer 2020. As bebidas gaseificadas à base de água e frutas, sem adição de açúcar, edulcorantes ou sódio, trouxe os sabores: Blackberry Mango Punch (notas de manga e amora); Perfectly Plumm Summer (ameixa); Strawberry Margarita (notas doces de morango combinados com lima refrescante); Raspeberry Rosé (framboesa rosa); e Kiwi Pink Grapefruit (notas de toranja rosa e kiwi). (EUA)

Cha-de-Ervas-Teavana-Beach-Bellini

O Chá de Ervas Teavana Beach Bellini, inspirado no clássico coquetel de champanhe, lançou embalagem com 12 saquinhos de chá de ervas aromatizados com pedaços de abacaxi, mamão e manga. A mistura tropical remete ao verão com os sabores de frutas, pétalas de rosa e cascas de tangerina. (EUA)

Fruittella

A Fruittella apostou nas frutas de verão e na redução do teor de açúcar nos candies feitos à base de suco de frutas, nos sabores morango, laranja e limão. (França)

Valio

A Valio trouxe aos consumidores o iogurte nos sabores toranja rosa e abacaxi, feito com ingredientes 100% naturais e baixo teor de gorduras. (Rússia)

J2O-Fruit-Blend

A J2O Fruit Blend lançou a edição de verão de refrigerantes nos sabores de pêra e goiaba. Com açúcar e adoçantes, o fabricante anuncia que o produto é adequado para vegetarianos e veganos. Embalagem reciclável. (Reino Unido)

Tiora-Summer-Fruits-New-Zealand-Apple-Fruit-Infusion

A Tiora lançou a coleção Summer Fruits e New Zealand Apple Fruit Infusion. Os sacos de chá combinam morango e pêssego, frutas de verão, com a maçã. (Holanda)

Tasty-Shakes-Oatmeal-Mix-Ins-peaches-and-cream

Tasty Shakes Oatmeal Mix Ins launched the Peaches and Cream flavor to refer to summer. The shake is a mixture of peach and cream flavored oats, with reduced sugar and recyclable packaging. (U.S)

Clives-Quiche-Tomato-and-Olive-Tart-Pie-Without-Gluten

Clive's launched the gluten-free Tomato and Olive Tart Pie quiche filled with tomatoes, olives, zucchinis and peppers. Without eggs, the product bets on the lightness of summer to combine with salads and toasted breads. (United Kingdom)

Ice Cream-Mango-Chamoy

HEB Creamy Creations bet on the limited edition of Ice Cream Mango Chamoy, a combination of mango, tamarind and mango pieces flavors. (USA)

  

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